When it comes making your business visible on social media, combining visual brand images with well-written marketing communication is the key to be seen and heard.
But where to start?
What to prioritise when it comes to planning your marketing communication strategy when you’re a busy business owner?
How to make the difference between someone clicking, engaging, taking action versus leaving your website or scrolling past the ad?
As a UK professional brand photographer who left 9-5 finance corporate job in London and moved to Sussex, Brighton & Hove, I focused all of my energy and attention on doing what I love the most: designing the the best brand portrait & headshot photoshoots for my clients and editing images so they can realise their business dreams (whatever they might be).
With time, I realised that I was running my business without any marketing strategy.
I realised that I had no experience of writing powerful marketing copy which attracts, engages, educates, influences and sells.
I felt a little bit stuck or overwhelmed every time I opened my social media accounts: Instagram, FB business page or Linkedin… until I met Lindsay.
Meet Lindsay Carr, founder of Marketing Pickle with 15 years of brand marketing consulting experience.
Together we created authentic relaxed brand portrait & headshot images for her new website in my house studio here in Sussex, Brighton & Hove.
As a female portrait photographer who as well is a camera shy (yes, I am!), I gently guided Lindsay during the photoshoot by sharing tips how to relax and look natural and authentic in front of the camera.
During our time together, we both learned the importance of being visible, showing the face of person behind the brand across website & social media and how important is to have a clear marketing strategy in place if you want to grow your business.
I learned that with time and practice I can apply subtle tweaks to the massaging and language which make the difference between someone clicking, engaging, taking action versus leaving the site or scrolling past the ad.
The best part is that Marketing Pickle can take marketing off our plate so we can focus on the parts of our business which energised us rather drain us. In my case photographing amazing purpose driven women who are on a mission to follow their purpose like Lindsay.
5 tips to improve your marketing communications, social media posts & ad copy:
If you ever write copy, whether it’s a social media post, website page or IG ad, why not try applying some of behavioural science principles to make your communication more interesting*.
Google has pulled together a handy list of 5 principles based on research (details below) that can help “supercharge” ad copy (and any persuasive copy really).
1.Power of FREE
Who doesn’t like a free gifts, attending free educational webinars or using discount codes? Including “free” in your copy will attract attention and motivate an audience to click to read more & sign up.
2. Authority bias
Marketing content supported with trusted sources such as scientific research or statistics will attract attention.
Your audience is hungry to learn something new on social media. By sharing value adding content you will be perceived as an expert in your industry.
Trust me! I recently shared 20 Eye-opening visual content marketing statistics you should know and it was a big hit, brought a lot of traffic for my business.
3. Social proof
Best way to build a trust & credibility is to share your clients reviews, kind words, recommendations.
4. Framing
By referencing the benefits of your service and how you can help your ideal clients to resolve their problems will make your copy more engaging.
5. Cost signalling
It’s about implying something is premium through premium associations.
It might be impossible to apply all the above principles within your marketing copy straight away but I am sure you can factor some of them and I am sure you will see the results.
If you need more help supercharging your marketing communications, you might want to grab a virtual coffee with Lindsay, founder of Marketing Pickle based in Sussex UK.
Let’s keep it simple and let’s keep it honest!
“To me, business isn’t about wearing suits or pleasing stockholders. It’s about being true to yourself, your ideas and focusing on the essentials” Richard Branson.
A gentle, joyful and authentic way of capturing the real you, your passion, your brand, your story.
Some people call it “personal branding portrait photography”, or “commercial headshots”, I call it: soulful portraits infused with your story and energy perfect for your website and social media visibility journey.
Hi, I’m Magdalena
I am here to make you feel ready, more confident and help you to be more visible.
I’m Magdalena, a Professional Branding Portrait Photographer & Videographer based in beautiful Brighton & Hove, Sussex, UK, often found in London area.
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*Research source: Google/The Behavioural Architects, U.K., , n=12,000, Feb-Mar 2021
Magdalena Smolarska Photography & Videography, UK, Sussex, Brighton & Hove, often in London.