Let’s talk about an eye-opening visual content marketing statistics!
Recently, I did some online research to understand better the online business market dynamic we are all operating right now. As an ex-finance, statistics and numbers speak to me.
Whether you are a service solo entrepreneur provider like me, UK Personal Brand Photographer & videographer, or small, medium or large conscious company, you agree that the visual content is an incredibly effective way to communicate via online channels.
I hope the visual brand content marketing stats will help to answer below questions:
Importance of visual content marketing nowadays?
Importance using branding portrait images versus stock images?
Importance of brand personality content, authenticity and consistency?
Importance of brand video marketing?
Importance of visual content marketing nowadays?
It takes 5 to 7 impressions for people to remember a brand. (Forbes)
It takes about 50 milliseconds (that’s 0.05 seconds) for users to form an opinion about your website that determines whether they like your site or not, whether they’ll stay or leave. (Tandfonline)
61% of people are more likely to buy from companies that deliver unique content. (Contently)
13% of consumers would pay 31-50% more for your products or services if they were under the impression that your business is making a positive impact on the world.
90.4% of Millennials, 77.5% of Generation X, and 48.2% of Baby Boomers use social media (US Social Media Users, by Generation, 2019, eMarketer)
Importance using Branding Portrait images versus stock images?
6. Photos With Faces Get 38% More Likes.
7. 46% of marketers say photography is critical to their current marketing and storytelling strategies. (CMO Council)
8. When people hear information, they're likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later. (Brain Rules)
9. Create visual content is used primarily: 62% using visuals as part of blog content or for landing pages on a website. Social media was a major use case for visual content with 49% using visuals for Facebook, 47% using them for Instagram, 42% using them for LinkedIn and 33% using them for Twitter. Lastly, 43% stated using visuals for print and branding materials. The remainder selected other as an option. (Infographic)
10. 32% of marketers say visual images are the most important form of content for their business, with blogging in second (27%).
11. In an analysis of over 1 million articles, BuzzSumo found that articles with an image once every 75-100 words received double the social media shares as articles with fewer images. (Buzzsumo)
12. Facebook posts with images see 2.3X more engagement than those without images. (Buzzsumo)
Importance of brand personality content, authenticity and consistency?
13. 86% of consumers prefer an authentic and honest brand personality on social networks.(HubSpot)
14. Color improves brand recognition by up to 80%. (Forbes)
15. 80% of readers think authentic content is the main factor that will drive them to follow or engage with a brand
16. Presenting a brand consistently across all platforms can increase revenue by up to 23%. (Forbes)
Importance of brand promo video marketing?
17. 34% of small businesses invest in video marketing. (The Manifest)
18. 81% of businesses use video as a marketing tool — up from 63% over the last year (HubSpot, 2019)
19. 64% of consumers purchase a product after watching a branded video on social networks.
20. 54% of consumers would like to see more video content from brands they support. (HubSpot)
Let’s summarise!
We shouldn’t underestimate the power of visual branding content (photography & videography) when it comes to business visibility and engagement on social media.
Good quality branding photography & videography is an important element to building your brand, conveying your passion and elevating your business
Authenticity, honesty and storytelling are the most effective, engaging and powerful tools for communicating with your audience, followers and potential clients; and even more so if you are a product or service based business and have an online presence.
