Did you know that video promotions are equally as popular as image promotions?
Video content on social media continues to boom and 82% of all consumer internet traffic will come from online videos by end 2020.
Not only that…
Integrating a video on your website is 53 times more likely to reach Google’s front page.
Emails are opened 7% more with the word "VIDEO" in the subject line.
43% of users act after viewing a video advertisement.
93% of business gain a new customer as a result of posting video on a social media.
Story-telling video marketing is in high demand and as UK, London & Brighton based female brand videographer and photographer, I have observed this trend amongst my beautiful clients, some camera shy, this year.
My clients are looking to me for soulful short storytelling promo videos about their service and/or product so they can use it on social media, re-branded website and FB and Instagram paid adverts.
Whether it’s released on YouTube, Webinar, LinkedIn, Instagram, Facebook, Twitter or somewhere else entirely… it looks like the audience want something more: interactive, more engaging and fun.
Online videos have become mainstream for:
education
entertainment
engagement
building trust
storytelling
I truly believe that soulful short brand promo videos will help to boost your online presence, show your authenticity, drive engagement, build trust and confidence with your audience, followers and potential clients.
Video can even promote your next event. Video allows the atmosphere of the event to be captured, is likely to encourage previous attendees to attend again and attract new followers.
What is the right length of video and format?
Statistics shows that both long-form and short-form videos are among the most-shared content on social media.
Make your video between 1 min to max 2 min.
60% of viewers will stop watching video after the two-minute mark.
Engaging the viewers’ attention in first 10 second is vital since 65% of users will try to skip video as soon as possible.
Interactive videos frequently get viewed until the end and have up to 90% completion rates.
Many of those will come from people who watch their video in horizontal format. Since 75% of internet users opt to watch horizontal videos as compared to the 25% who prefer vertical.
Marketing statistic source. www.digitalinformationworld.com
What’s The Best Practice For Your Personalised Video Marketing Campaign?
I strongly believe that your audience are eager for more video content so they can learn who you are. Video’s effectiveness has proven that now is the time to slowly shift your social media from image promotions towards video promotion.
Before you hire a professional video maker or brand videographer to create your compelling video marketing campaign, it’s important you have a clear understanding of:
Your story/message about the service or product you wish to share with your audience.
Which social media channel you should use for your specified video content in order to reach the biggest audience
Your potential audience/client need and demands
Initial vision of video: visual, message, music, branding
Let’s summarise:
We shouldn’t underestimate the power of visual branding content (photography & videography) when it comes to business visibility and engagement on social media.
Good quality branding photography & videography is an important element to building your brand, conveying your passion and elevating your business
Authenticity, honesty and storytelling are the most effective, engaging and powerful tools for communicating with your audience, followers and potential clients; and even more so if you are a product or service based business and have an online presence.
