20 Eye-opening Visual Content Marketing Statistics you should know in 2020
Magdalena Smolarska
Let’s talk about an eye-opening visual content marketing statistics!
Recently, I did some online research to understand better the online business market dynamic we are all operating right now. As an ex-finance, statistics and numbers speak to me.
Whether you are a service solo entrepreneur provider like me, UK Personal Brand Photographer & videographer, or small, medium or large conscious company, you agree that the visual content is an incredibly effective way to communicate via online channels.
I hope the visual brand content marketing stats will help to answer below questions:
Importance of visual content marketing nowadays?
Importance using branding portrait images versus stock images?
Importance of brand personality content, authenticity and consistency?
Importance of brand video marketing?
Importance of visual content marketing nowadays?
It takes 5 to 7 impressions for people to remember a brand. (Forbes)
It takes about 50 milliseconds (that’s 0.05 seconds) for users to form an opinion about your website that determines whether they like your site or not, whether they’ll stay or leave. (Tandfonline)
61% of people are more likely to buy from companies that deliver unique content. (Contently)
13% of consumers would pay 31-50% more for your products or services if they were under the impression that your business is making a positive impact on the world.
90.4% of Millennials, 77.5% of Generation X, and 48.2% of Baby Boomers use social media (US Social Media Users, by Generation, 2019, eMarketer)
Importance using Branding Portrait images versus stock images?
6. Photos With Faces Get 38% More Likes.
7. 46% of marketers say photography is critical to their current marketing and storytelling strategies. (CMO Council)
8. When people hear information, they're likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later. (Brain Rules)
9. Create visual content is used primarily: 62% using visuals as part of blog content or for landing pages on a website.Social media was a major use case for visual content with 49% using visuals for Facebook, 47% using them for Instagram, 42% using them for LinkedIn and 33% using them for Twitter. Lastly, 43% stated using visuals for print and branding materials. The remainder selected other as an option. (Infographic)
10. 32% of marketers say visual images are the most important form of content for their business, with blogging in second (27%).
11. In an analysis of over 1 million articles, BuzzSumo found that articles with an image once every 75-100 words received double the social media shares as articles with fewer images. (Buzzsumo)
12. Facebook posts with images see 2.3X more engagement than those without images. (Buzzsumo)
Importance of brand personality content, authenticity and consistency?
13. 86% of consumers prefer an authentic and honest brand personality on social networks.(HubSpot)
14. Color improves brand recognition by up to 80%. (Forbes)
15. 80% of readers think authentic content is the main factor that will drive them to follow or engage with a brand
16. Presenting a brand consistently across all platforms can increase revenue by up to 23%. (Forbes)
Importance of brand promo video marketing?
17. 34% of small businesses invest in video marketing. (The Manifest)
18. 81% of businesses use video as a marketing tool — up from 63% over the last year (HubSpot, 2019)
19. 64% of consumers purchase a product after watching a branded video on social networks.
20. 54% of consumers would like to see more video content from brands they support. (HubSpot)
Let’s summarise!
We shouldn’t underestimate the power of visual branding content (photography & videography) when it comes to business visibility and engagement on social media.
Good quality branding photography & videography is an important element to building your brand, conveying your passion and elevating your business
Authenticity, honesty and storytelling are the most effective, engaging and powerful tools for communicating with your audience, followers and potential clients; and even more so if you are a product or service based business and have an online presence.
Are you hiding behind your brand, logo and stock images? Are you thinking of rebranding your website?
Do you feel uncomfortable when it comes to being visible on social media?
I feel you, I hear you, I see you…. I have been there too…
Together we can tell your story through images which feel truly authentic and soulful. We can use branding portrait photos & promo videos to make a deeper connection with your audience.
A gentle, joyful and authentic way of capturing the real you, your passion, your brand,
Tell me your STORY, who you are , what is your passion. I will capture it for you.
You might enjoy my other blog post on branding, visibility on social media:
Let me know if you found it useful and what else you wish to learn when it comes to branding photography?
Share your feedback in comment section below.
Magdalena
UK Personal Brand Photographer & Videographer, based in London, Brighton, Sussex
My name is Magdalena Smolarska. I am an International Female Personal Branding Portrait and Social Media Photographer & Videographer based in sunny Brighton & Hove, and London, Sussex, UK.
My mission is to empower and inspire through my camera. Working with women stepping into their power and fullness is sooooooo satisfying. To know that I can be an inspiration, a catalyst for them to be visible, confident and authentic, infuses my work with purpose.
Purpose driven entrepreneur, empowered empath, creative visibility business coach and mentor.
I work with entrepreneurs, freelancers, business owners, bloggers, influencers, artists, holistic and creative individuals to promote their personal brand.
Together, we can create something impactful, distinctive and authentically unique.