When I launched my business as a Brighton professional personal brand portrait and headshot photographer I spent significant amount of my energy to create beautiful portfolio of my clients but ignored the image search optimisation of my content on my website!
I thought having such a beautiful portfolio of relaxed, expressive and authentic brand and lifestyle portrait and headshots images of my amazing clients from Sussex area is enough to be visible online…
Well, I was wrong!
I learned hard time…. by not ranked high in the Google search engine for really long time.
By following below 4 steps you can improve chance of your images on your website appears in a Google Image search, aka substantial source of traffics of visitors, potential clients.
You must do this before you upload pictures on your website
1. Select professional taken brand portrait or product images for your website
Select high quality professionally taken brand images which truly reflect what do you do and showcase the person behind the brand : you or your product or your service!
For best results, use professional taken brand images by your local personal brand portrait photographer reflecting your niche, industry, yet unique, truly striking and good quality rather stock images.
2. Resize the picture before uploading!
This is SO important! This is a must!
Yes, you will received extremely high quality portrait images from you photo session. The quality is perfect for printing images for a big billboard!
But high quality images can impact performance of your website simply because they are huge & heavy in size.
Make sure you upload image not bigger than 500 KB and around 1500pix in width!
Anything bigger will damage the webpage upload time and increase high probability of bouncing rate.
3. Rename the image file before uploading to your website!
Swap “DC_9996.jpg” standard image name to 5-6 words perfectly describing the image including some of your industry key words.
The best keyword phase have two essential qualities and you have to find an optimal balance:
Significant number of mostly searches
Low competition in order to rank higher
For my business, I target long tail keywords and here are some examples of descriptive name I use to my images on my website:
“ Professional Branding Portrait photographer in Brighton”
“Outdoor lifestyle portrait photo session in Sussex ”
“Sussex commercial brand product photography with human touch”
“Relaxed corporate headshots by female Brighton photographer”
“Female portrait photographer Brighton Sussex area”
4. Add additional text to the image (ALTH
When you upload the brand image to your blog post or website or ‘about me” section, take few extra seconds to add additional descriptive text.
Don’t make the description too long: up to 70 characters which translate into few words.
I am a female portrait and branding photographer in Brighton & Hove, Sussex area.
I am on mission not only take soulful brand portraits of you but help you to be more visible in the online world. Whether you are online business owner, creative freelancer or female with a vision, I am here to support you on your visibility journey.
Hi, I’m Magdalena
Your portrait photographer specialising in personal branding photography in Brighton& Hove, London, Sussex area.
I am here to help you to show up online in the most authentic way even if camera shy.