4 reasons why you should use story telling videos for your small business – Sussex brand videographer
Magdalena Smolarska
The truth is that if someone buys from you, they do not just buy your product or service- they buy your story.
Social media is all about story telling.
Combining story telling with visuals, either brand videos or images, is the most powerful tool to share your “why”.
Social media is all about story telling.
Your audience, followers and potential clients do not want to hear another sales pitch around your product or service description.
They want to know your story, your “why”:
Why did you start your business?
What’s your purpose?
What’s your brand values?
How do you benefit others?
Why did you create this product?
Why are you offering those services?
Why should they buy your product?
How will this product & service benefit them?
How will this product will make them feel?
As a UK professional brand photographer and videographer (based in sunny Brighton & Hove), I highly recommend my clients to share their stories, either through blog posts or photos with captions. But videos are by far the most powerful medium to tell great brand stories.
Short story telling brand videos are the most effective way to share your message with your potential clients.
4 reasons why story-telling videos are so powerful for your business
Story telling brand videos help your followers realise they have similar values and beliefs as your brand.
They’re buying into your approach, values, experience and personality.
We learn more through stories
You can connect more authentically with your audience through story telling
Selling through story telling is more authentic and honest and it feels less slimy
By sharing your story, you own your story, and you’ll be more confident as a result
That’s why I am so excited when clients approach me to be filmed in the most relaxed, and creative way.
To me, that means a story telling video, with a “behind the scenes” element.
What is behind the scenes story telling brand video?
What is your story? No one else can tell it better than YOU.
Let me share with you some brand video examples of my lovely clients and how you can create behind the scenes story telling brand videos in an authentic way.
Seeing their storytelling techniques, you’ll be inspired to tell your own brand stories through video.
The behind the scenes story telling branding video about SKINIRVANA - hand poured and packed skin oil by the founder.
2. Elena, the co-founder and amazing designer of Yuyo Brujo, maker of tango dance shoes for women. Each story about the origin behind the brand is truly inspiring.
3. Together created MAGIC: me behind the camera and Kate sharing her BIG, BOLD, BEAUTIFUL vision.
LET’S SUMMARISE:
We shouldn’t underestimate the power of visual branding content (photography & videography) when it comes to your business visibility and engagement on social media.
Good quality branding photography & videography is an important element to building your brand, conveying your passion and elevating your business
Authenticity, honesty and storytelling are the most effective, engaging and powerful tools for communicating with your audience, followers and potential clients; and even more so if you are a product or service based business and have an online presence.
I am on a mission to create short promo videos about you, your services, your product, your event and your passion so we can boost your online presence, engagement, build trust and confidence with your audience, followers and potential clients.
You might enjoy my other blog post on branding, visibility on social media: