4 tips to help you find your perfect brand colours for your upcoming brand portrait photoshoot
Magdalena Smolarska
Before any personal branding portrait photoshoot most of the professional photographers (including myself) will inquire about your brand design.
But what if you are not ready yet to invest into a professional branding designing(which includes more than just logo, brand colours, texture fonts, patterns and more) ahead of your photoshoot?
What if you don’t have defined brand colours yet?
Or you have but they don’t feel right any more?
I have a solution for you.
As a Brighton (often in London) based female portrait and headshot photographer I had a pleasure to photographed houdreds of women in business. I can tell you based on experienced that YES colour branding matters in photography as it helps to create unique, consisted and more professional brand identity of your business, website and social media.
Yet, I want you remember that you can change your brand colours any time.
It will evolve just like you and your business.
Just like any visual aesthetics, trends, fashion it will change over time and that’s OK.
Here are my 4 easy tips to help you identified your perfect brand colours pallet ahead of your branding portrait photoshoot:
1.What’s your favourite season and landscape of the year?
Is that a warm winter light in the forest or golden hour on the sandy beach?
The colours you are surrounded most of the time might become a great source of inspiration for your brand colours.
If you in love with autumn season go with an earthy colour palette such as red, orange, green and / or brown.
If you are more drown into water element like sea, river or lake, keep in mind more cold tones palette of blue, purple, green yet don’t forget to include warm of sand and sun.
2. What colour pallet dominates in your wardrobe?
Most of my clients have brand colours for their business that turns out to be their favourite colours. So don’t be surprised that your wardrobe is already filled in with the right colours
3.What colour pallet dominates in your home design?
You already have a very define style and aesthetics which has been reflected in designed of your own office, living room or bedroom.
Use that as an inspiration for your business brand colours. Look around your creative space and spot if there is any colour palette which dominates the most.
4. What’s the colour pallet of your own work: design, art, painting?
Another source of inspiration is to look back at your own work by simply pulling out the colours from your own design, photographs, wall art, paintings, ceramics etc.